What Is eCPM ?

When you look at your AdSense earning repots you can on the second column from the right the eCPM column.

What is eCPM ?

eCPM means “effective cost per thousand impression”

The formula to calculate eCPM is:

eCPM is a performance measure for your AdSense units, You can compare your units using this factor.

You can see below  a screenshot from Google AdSense account showing the eCPM factor:

As you can understand from the formula above, eCPM can be phrased as the estimated earning for every 1000 impressions.

The higher the eCPM, the more successful the unit is.

In the above screenshot you can see that the “Red Rectangles” ads are more effective then the “Blue Skyscrapers”

Using AdSense channels with eCPM factor can help you to decide which AdSense  ads are more effective for you.

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