The solution for lower CTR with AdSense
Putting AdSense ads on our site is only the first step, making money with AdSense require some work for our side.
The Problem: Lower CTR on AdSense ads !
Let try to think as a visitor , when he enters our site that he found on the search engine or on any other website that link to your website. He clicked the link that lead to your website because he is thinking he will find something interesting information to read. He enters your website read what ever came for and in most cases if he found interesting things on your website he read other pages too, after that he tries to decide where to go next.
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Clickthrough Rate - CTR
CTR is the initials of Click Through Rate is a well know terms in all online advertising programs.
CTR in measured by percents (%) and it’s calculated by dividing the number of click your ad has been received by the number of times the add unit has been shown (the number of time an ad unit has been shown is also the number of impressions)
The CTR value appears in all Google AdSense reports.
High CTR means your ad unit is placed and design correctly.
If you are getting a low CTR you can look at two posts I wrote about improving your click thorough rate.
One post talks about the influence of a good design of an AdSense unit on the CTR and the other about a great tip that will defiantly help you, just read them.
Remember that you will need high traffic in order that that CTR will reflect the true results .
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