What Google Ad Manager is ? How to Access it ?
Google play a very big role in online advertisement media.
The AdSense program is by far the biggest Ads network that enable any website owner to earn money from his clients.
Google ownership of blogger (A free platform for blogging) and the easy compatibility of the AdSense program with blogger make it even easier to use Google.
But Google is not the only player in marker, and website owner uses few ads network on their site in order increase their income.
Managing multiple ads from different Ads network can be difficult and some time even impossible to do in an effective way.
That where Google Ad Manager can help you.
Google Ad Manager is a hosted management solution. It can help you manage, sell and deliver all of your website ads.
Here is an overview what is Google Ad Manager:
As you can see you manage every type of ad that you have, it’s does not matter if it’s an ad that you sold, AdSense ad or any other network ad.
Few features makes Google ad manager very help and you are trying to manage to ads and optimize the revenues:
Inventory management
- Inventory levels
- Inventory availability tracking
- Simple ad tag generation and management
Yield optimization
- Optional AdSense Integration:
Ad targeting
- Built-in targeting options:
- Customizable targeting criteria
Trafficking, ad delivery, and order booking
- Many delivery options
- Frequency capping
- Proven Google infrastructure
- Support for various ad pricing models (CPM,CPC,CPD
- AdSense integration
Creatives and rich media management
- Rich media support
- Free ad creatives hosting
- Redirect creatives support
Reporting
- Multiple reporting options
- Detailed reporting
- Fast report generation
- Interactive views
- Media Rating Council (MRC) accredited
User interface
- Search functionality:
- Intuitive workflows
- AdSense channels integration
- Browser session support
Administration
- Access controls
- Contacts organization
- How To Access Google Ad Manager ?
- For now Google is only accepting new users with invitations, you apply for and invitation at Google ad manager homepage.
When you apply Google will send you main that will inform you it might take few week before they review your request.
So apply now, and start the waiting period.
To learn more about Google ad manager take the tour.
You can read the announcement in Google AdSense blog.
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